Dominik Vrabič Dežman

Televendita began as a visual analysis of an absurd phenomenon witnessed on Italian commercial emmissions — TV sales programmes featuring questionably dressed presenters and equally strange interactions with the products advertised. In Televendita, I cast my glance at the wider systems from which these visual trends emerge.

The resulting publication is a pointed historical overview and visual exploration of the Italian TV landscape, illuminating the long-standing tradition of representation and gender-inequality it has promoted.

A big part of my visual analysis focused on the curious performativity of Televendita. I produced a video installation as a response to my initial research, channeling the absurdity into a comical interpretation.